October 2007

Monthly Archive

SEMA Setup

Posted by on 29 Oct 2007 | Tagged as: Events

It’s finally the eve of the SEMA show opening and fortunately everything is set up and ready. We’ve had a few surprises, such as our booth getting slightly damaged during setup (not by us, by the finely trained and experienced union workers that run the show setup). Of course not their fault, can’t imagine that ever being the case. Regardless, we’re here, we’re ready and things look great. The booth really came together nicely and all the guys kicked butt helping set up. So, on to some pictures!

First up, we had to get the Mazdaspeed3 to the designated area for Feature Vehicle setup. Fortunately, we got a prime location right up in front as people walk into the entrance.

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Next up, our booth located in the Central hall a few booths over from our friend’s at Subaru. Here are a few pics of it during setup. We’ll make sure to upload more each day with progress reports of what’s happening…

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Keep checking back for more info about our show experience, details on our what we’re debuting at the show, and some other very exciting news we can’t wait to share with everyone.

Preparing for SEMA – Teaser

Posted by on 25 Oct 2007 | Tagged as: Events

A little teaser for you. This is a concept product, not yet slated for production. Any guesses what it is???

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Preparing for SEMA – Mazdaspeed3

Posted by on 25 Oct 2007 | Tagged as: Events

An interesting bit of trivia… so far this month our SF Intake for the Mazdaspeed3 has been more popular (in sales) than the WRX, a regular top ten popular product. Yes, it’s a limited production model but obviously there is a lot of enthusiasm amongst its owners.

Our Mazdaspeed3 will be at SEMA this year, displaying a host of parts such as our AccessPORT, Turboback exhaust, Front-Mounted Intercooler, Sports Springs, Sway Bars, and of course the popular SF Intake. Shown in the pics below is our pre-production air box for the SF Intake, skillfully designed by one of our engineers Billy Brooks. The billet velocity stack pulls air from a cool source in front of the front wheel well and directs it up to a sealed box that surrounds the SF Intake. Removed so you could see inside is the carbon fiber top for the air box. This design allows for a cool air intake without the risk of ingesting water into the engine if driving through deep puddles.

Velocity Stack Inlet

Cool air floods the box from the bottom inlet

Preparing for SEMA – 2008 G37

Posted by on 23 Oct 2007 | Tagged as: Events

For this year’s SEMA show, we plan on displaying a Infiniti (Nissan) vehicle along side our new Subaru vehicle. We started tinkering with the Nissan 350Z when they hit showroom floors back in 2003. We actually designed and tested several parts then, but lacked the ability to produce/support them due to lack of resources. The shop officially owned a 2006 350Z in order to begin daily real-world testing of product which is now owned by one of our extremely talented hard-parts engineer, Dave. When the all-new G37 was released this year, the temptation was far too great to keep our Nissan interest on the backburner. Expanding resources in hand, we’ve decided we can give the Nissan platforms our attention without sacrificing the attention we’ve already dedicate to other activities.

Our G37 is a fully loaded Sports model. 6MT, Navi, etc. Our goal is to tune the G37 as a vehicle capable of competing with the BMW 3-series vehicles, including the new M3. With a couple of engineers on staff as BMW M3 owners, as well as several other German car owners, we know our goals will not be gifted to us simply because we’re fans of these vehicles. No, it must be earned. That’s a great thing about our company, there’s no blind loyalty…it must be earned.

On to a few sneak pics:

G37 - SEMA Edition 1

G37 - SEMA Edition 2

G37 - SEMA Edition 3

G37 - SEMA Edition 4

G37 - SEMA Edition 5

Preparing for SEMA – 2008 WRX

Posted by on 23 Oct 2007 | Tagged as: Events

Such a love-hate relationship I have with the SEMA show. I guess the same could be said for the New Impreza. Opinions are definitely varied around the shop with regards to the 2008 WRX. Even more so the upcoming STi.

Once again we’ll have a booth at SEMA where we’ll be announcing quite a few new exciting products as well as something else rather significant. Of course we’ll have a Subaru vehicle in our booth. Here’s a sneak peak of our 2008 WRX hatch (wagon for some I suppose). Rear end shots only for now…our effort to make the rear end a little easier on the eyes without distracting from what we do.

2008 WRX - SEMA edition

Subaru EZ30R Pro Series Engine

Posted by on 23 Oct 2007 | Tagged as: Product Updates

EZ30R Pro Series Short BlockEZ30R Pro Series Short Block

We’ve recently started building more and more of these, so I thought we should share some build pics. What you’re looking at here is a EZ30R Subaru engine (3.0L, 6 cylinder boxer) that normally comes in the Subaru Outback/Legacy 3.0R and Tribeca. These engines come normally aspirated from the factory, but in the quest for more power people are looking to use these in force inducted applications.

Shown here is our Pro Series variant of the EZ30R. We have custom ductile iron sleeves installed along with forged internals, specific for high power (600-900HP) turbo use.

EZ30R Pro Series Cylinder Heads

The heads shown are custom built and coated, and come standard with variable intake cam timing and lift. When you’re looking for more than what a 4-cylinder EJ-series can support…

Welcome to our blog…

Posted by on 23 Oct 2007 | Tagged as: General

Yes, the time has come. We now have our own blog. Here we’ll post up the normal happenings as they occur around here at COBB. Our hope is that you’ll come away with a better idea of who we are, what we do, and why. So sit back, enjoy, and check back often!